MBA with Digital Marketing

Degree Programmes


100% Online MBA with Digital Marketing

  • Apply by : 11 Jun 2024
  • To start : 24 Jun 2024
  • Total fees : £8,400
  • Per module fees : £700

Complete within 24 months

Why choose St Mary's University?

Why choose St Mary's University

Teaching excellence

Top 10 in UK for student experience (Sunday Times Good University Guide 2024)

Strong career outcomes

98% of graduates in employment, vocation or further study within 15 months of graduation (HESA 2023)

A quality learning experience

Top 5 in UK for teaching quality (Sunday Times Good University Guide 2024)

Fully flexible study

100% online part-time learning


Pay your fees per module, as you go

Career path

10 industry-focused MBA specialisations

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Equip yourself for a creative career with St Marys’ 100% online MBA in Digital Marketing

St Mary’s University London’s 100% online MBA in Digital Marketing enhances your knowledge of economics, cost-based decision making, corporate financial management, operations, marketing strategy, organisational management, corporate planning and more. In our digital classroom, you will apply the theories you learn to real-world workplace challenges, learn to collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen your critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.

The digital marketing specialisation comprises three courses to equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organisation’s customer base. You will explore digital marketing strategies, search engine marketing, and how to create content; the commercial and social context behind digital marketing; building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies.

You’ll develop your capacity to: 

  • retrieve, visualise, analyse, and apply digital marketing data to real-world scenarios for marketing strategy
  • select and implement the appropriate tools and techniques to support specific digital campaigns and experiences in line with digital marketing best practice
  • develop effective metrics and KPIs to evaluate and optimise the performance of digital campaigns and experiences
  • design and implement a social media marketing strategy integrated into a business’s overall market strategy
  • evaluate, compare, and select the appropriate social media marketing tools and platforms in line with business goals and target audiences
  • examine and analyse digital marketing tactics, including social media, email marketing, and websites, and use data analysis and measurement to optimise their performance.

And grow your career

Digital marketing is a rapidly growing industry that offers a range of career opportunities. St Marys’ online MBA in Digital Marketing develops your ability to analyse, evaluate and manage market opportunities to grow your career in roles such as: Digital Marketing Manager, Paid Search Manager, Digital Marketing Director, Social Media Manager, Market Research Manager and more.

With a programme designed for you

This program is suited to busy working professionals looking for a new career path in digital marketing. Module content is aligned to the business and management skills sought by today’s employers and combined with specialised learning around audiences and competitive environments, how to effectively use digital tools and channels and more. All your studies are completely online and part-time, so you can balance your learning alongside work, family, and social commitments.

Programme Modules

Digital Marketing Analytics
Explore the extensive landscape of digital marketing analytics, including key concepts, principles, and best practices. You’ll learn the best methods for obtaining, analysing, and presenting insightful digital data to influence consumer behaviour and support digital marketing strategy. Additionally, you’ll look at how digital analytics assists strategic planning in various digital channels with a particular focus on websites, mobile applications, email marketing and social media.
Digital Marketing Strategy
Develop your theoretical understanding of the internet marketplace and gain the skills to perform daily digital marketing functions. You’ll develop the knowledge to improve a firm’s online presence and practice concepts such as A/B testing, Conversion Rate Optimisation, conducting key word research and building marketing strategies.
Social Media Marketing
Examine the key social media marketing concepts and how to incorporate social media into your strategic business plans. You’ll learn how to create a social media marketing plan and how to incorporate it into your overall business objectives. You will also investigate the various social media marketing tools available and determine which ones are the best fit for your goals. Finally, you'll learn how to measure your social media initiatives and how to leverage the data to build better strategies.
Business Strategy
Gain a perspective on organisations, both within and outside of the for-profit business world. You’ll apply learned strategic analysis and managerial thinking to organisations to make better decisions that improve the competitive position and provide value for its key stakeholders. Finally, you’ll explore the main theories, concepts, and models of strategic analysis and their role in management practice.
Finance for Managers
Examine the key financial fundamentals necessary for managing an organisation's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed from a managerial perspective.
Economics for Managers
Explore key economic concepts, theories, analytical techniques and the economic fundamentals. You will learn about the supply and demand model, the fundamental market model where trade-offs and choices are considered by comparing benefits and costs. Product and market structures are also analysed at the firm level, while macroeconomic issues of fiscal and monetary policy are explored at an aggregate level. Finally, you’ll gain an understanding of selected topics in international trade, financial markets, economic growth, and positive and negative externalities.
Financial Accounting and Analysis
Many business decisions throughout every level of an organisation are based on the information found in the company’s financial statements. Explore how small and large process changes can increase organisational efficiency and profits through analysing financial statement information. Finally. you’ll examine how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.
Leadership & Organisational Behaviour
Equip yourself with the skills and characteristics necessary to be an effective leader. You’ll learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You’ll also explore the relationship between contemporary leadership issues and classical leadership theory.
Marketing Management
Explore the design and implementation of the best combination of marketing efforts to carry out an organisation's strategy in its target markets. You’ll develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Operations Management

Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.

Business Intelligence & Visualisation Tools
Business Intelligence (BI) uses historical data to better understand and thereby improve business performance, as well as create new strategic opportunities for growth. Part of this process is to display the results in graphical images for easier understanding. Examine the technologies used to support organisational decision-making. You’ll develop an understanding of data organisation, and examine the BI processes and techniques used in transforming data into knowledge and value. Various functions and applications of business intelligence are described, including but not limited to reporting, online analytical processing, data visualisation and business process management.
Research Methods for Business and Management
Develop your understanding of research in general and business. You'll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research. This course has an applied focus. You'll identify a feasible research topic through readings and assignments and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions are identified and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how to carry it out for optimal effectiveness in research. You will also study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also examine the ethical aspects of research and consultancy.

Entry requirements

To study St Mary's University's 100% online MBA you will need to have completed:

  • An undergraduate degree at 2:2 (or higher), or
  • 3 years’ relevant work experience in a professional/managerial role

English language requirements

Applicants whose first language is not English, or most recent education or work experience was not in English will need to demonstrate proficiency by completing an approved English language test such as IELTS (6.0 overall with no individual sub-scores under 5.5), Pearson PTE (55 overall minimum), or equivalent.

Next start and application due date

Apply by : 11 Jun 2024

Start on : 24 Jun 2024

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