Why choose St Mary's University?
Why choose St Mary's University
Top 10 in UK for student experience (Sunday Times Good University Guide 2024)
96% of graduates in employment, vocation or further study within 15 months of graduation (HESA 2024)
Top 5 in UK for teaching quality (Sunday Times Good University Guide 2024)
100% online part-time learning
Pay your fees per module, as you go
11 industry-focused MBA degrees, 5 MSc Computer Science programmes, and 3 MSc Psychology pathways
Get in touch
Equip yourself for a creative career with St Marys’ 100% online MBA in Digital Marketing
The digital marketing specialisation comprises three courses to equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organisation’s customer base. You will explore digital marketing strategies, search engine marketing, and how to create content; the commercial and social context behind digital marketing; building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies.


You’ll develop your capacity to:
- retrieve, visualise, analyse, and apply digital marketing data to real-world scenarios for marketing strategy
- select and implement the appropriate tools and techniques to support specific digital campaigns and experiences in line with digital marketing best practice
- develop effective metrics and KPIs to evaluate and optimise the performance of digital campaigns and experiences
- design and implement a social media marketing strategy integrated into a business’s overall market strategy
- evaluate, compare, and select the appropriate social media marketing tools and platforms in line with business goals and target audiences
- examine and analyse digital marketing tactics, including social media, email marketing, and websites, and use data analysis and measurement to optimise their performance.


And grow your career


With a programme designed for you
Programme Modules
Gain a perspective on organisations, both within and outside of the for-profit business world. You’ll apply learned strategic analysis and managerial thinking to organisations to make better decisions that improve the competitive position and provide value for its key stakeholders. Finally, you’ll explore the main theories, concepts, and models of strategic analysis and their role in management practice.
Examine the key financial fundamentals necessary for managing an organisation's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed from a managerial perspective.
Many business decisions throughout every level of an organisation are based on the information found in the company’s financial statements. Explore how small and large process changes can increase organisational efficiency and profits through analysing financial statement information. Finally. you’ll examine how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.
Equip yourself with the skills and characteristics necessary to be an effective leader. You’ll learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You’ll also explore the relationship between contemporary leadership issues and classical leadership theory.
Explore the design and implementation of the best combination of marketing efforts to carry out an organisation's strategy in its target markets. You’ll develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.
Business Intelligence (BI) uses historical data to better understand and thereby improve business performance, as well as create new strategic opportunities for growth. Part of this process is to display the results in graphical images for easier understanding. Examine the technologies used to support organisational decision-making. You’ll develop an understanding of data organisation, and examine the BI processes and techniques used in transforming data into knowledge and value. Various functions and applications of business intelligence are described, including but not limited to reporting, online analytical processing, data visualisation and business process management.
Develop your understanding of research in general and business. You'll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research. This course has an applied focus. You'll identify a feasible research topic through readings and assignments and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions are identified and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how to carry it out for optimal effectiveness in research. You will also study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also examine the ethical aspects of research and consultancy.
Online Postgraduate Courses
MBA with Digital Marketing
Develop the strategic mindset and digital skills to drive business success with St Mary's University London's 100% online, part-time MBA.
Why choose St Mary's University?
Why choose St Mary's University
Top 10 in UK for teaching quality (Sunday Times Good University Guide 2025)
12th in the UK for Student Satisfaction (Complete University Guide 2026)
78% of graduates in skilled employment and on track to achieve their future goals (Complete University Guide 2026)
100% online, part-time learning
Pay your fees per module, as you go
11 industry-focused MBA degrees, 5 MSc Computer Science programmes, and 3 MSc Psychology pathways
Get in touch
Programme overview
Take the lead in digital marketing
Develop the strategic mindset and digital skills to drive business success.
Designed for ambitious professionals looking to accelerate their digital marketing career, this flexible part-time MBA with Digital Marketing strengthens your strategic influence and sharpens your ability to turn digital insight into measurable results.
Learn online from expert tutors at St Mary's University London, ranked among the UK's top universities for teaching quality. Collaborate with peers through online discussions and group projects, expand your global network, and gain insights from diverse business environments.
Through interactive, industry-aligned modules, you'll gain a deep understanding of core business functions while mastering the tools to build stronger customer relationships and drive growth. Apply business theory across finance, operations, and marketing to real workplace challenges, while strengthening your communication, critical thinking, and ethical leadership skills.
You'll learn to harness digital platforms, create targeted content, and develop search-optimised strategies that grow audiences, boost brand visibility, and drive conversions.
Graduate with St Mary's University London's 100% online MBA with Digital Marketing ready to step forward as a confident digital leader, equipped to deliver measurable impact in any organisation.
Why study this MBA with St Mary's?
Choose St Mary's University London and you'll study at a university ranked in the Top 10 UK universities for teaching quality (Sunday Times Good University Guide 2025) and 12th in the UK for Student Satisfaction (Complete University Guide 2026).
At St Mary's University London, 78% of graduates are in skilled employment and on track to achieve their future goals (Complete University Guide 2026).
You can complete this MBA online and part-time in as little as 24 months, fitting your studies around work and life without needing to put your career on pause.
What you'll learn
What will I learn?
You'll gain the skills and knowledge to lead strategically, with the ability to analyse, evaluate, and manage market opportunities across any sector. You'll develop your capacity to:
- Retrieve, analyse and apply digital marketing data to strengthen strategy decisions
- Select and implement effective tools to deliver high-performing digital campaigns
- Develop metrics and KPIs to evaluate and optimise campaign performance
- Design and execute social-media strategies aligned with overall business goals
- Choose the right social-media tools and platforms for target audiences
- Analyse digital tactics and use data insights to improve marketing performance
Modules include:
Career advancement
How will an MBA with Digital Marketing from St Mary's University London boost my career?
An MBA with Digital Marketing will equip you to shape digital strategies that inform high-level business decision-making. You'll be equipped to compete for senior marketing roles including:
Digital Marketing Manager
driving digital strategy, optimising campaigns and delivering measurable growth across channels.
Paid Search Manager
maximising return on investment (ROI) by managing paid search performance to scale up campaigns.
Digital Marketing Director
leading digital vision, shaping strategy and accelerating business growth.
Social Media Manager
building brand presence, engaging audiences and converting social activity into results.
Market Research Manager
turning customer and market insights into strategies that strengthen competitive advantage.
Entry requirements
What are the entry requirements for this 100% online MBA?
To study St Mary's University London's online MBA with Digital Marketing you will need to have completed:
- An undergraduate degree at 2:2 (or higher), or
- 3 years' relevant work experience in a professional/managerial role
Applicants whose first language is not English, or most recent education or work experience was not in English, will need to demonstrate proficiency by completing an approved English language test such as IELTS (6.0 overall with no individual sub-scores under 5.5), Pearson PTE (55 overall minimum), or equivalent.
Fees
How much are the tuition fees for this course?
The total cost for the online MBA from St Mary's University London is £8,400. You can choose to pay in full at the start of your programme or pay per module (£700 per 15-credit module).
FAQs
Frequently asked questions
No, you can study from anywhere in the world at times that suit you. The course is delivered online via a tailored virtual learning environment, and you'll be supported by a personal course tutor.
This course is designed for working professionals and international students who wish to study part-time and is delivered over two years.
There are six start dates throughout the academic year, so you'll be able to start soon after your application is accepted.
Yes, you can pay per module to help spread the costs of your studies. Find out about current fees here. You may also be eligible for a scholarship to help finance your studies.
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