100% Online MBA with Marketing
- Apply by : 11 Jun 2024
- To start : 24 Jun 2024
- Total fees : £8,400
- Per module fees : £700
Complete within 24 months
Develop the strategic skills needed to become an effective marketer with St Marys’ 100% online MBA in Marketing
St Mary’s University London’s 100% online MBA in Marketing will deepen your knowledge of economics, cost-based decision making, corporate financial management, operations, marketing strategy, organisational management, corporate planning and more. In our digital classroom, you will apply the theories you learn to real-world workplace challenges, collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen your critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.
The marketing specialisation comprises three courses that enhance your knowledge and ability in the areas of strategic marketing, brand management, and integrated marketing communications strategy. You will learn how to create results-oriented marketing and communication plans; utilise business intelligence and data analytics to make strategic business decisions; and develop the theoretical and practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing.
The marketing specialisation comprises three courses that enhance your knowledge and ability in the areas of strategic marketing, brand management, and integrated marketing communications strategy. You will learn how to create results-oriented marketing and communication plans; utilise business intelligence and data analytics to make strategic business decisions; and develop the theoretical and practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing.
You’ll develop your capacity to:
- develop and implement an effective marketing strategy incorporating market segmentation, packaging design, promotional tools, and an integrated marketing communications plan
- analyse and measure the effectiveness of branding efforts using relevant metrics and make data-driven decisions to optimise brand performance
- design and implement brand elements, including visual identity and messaging, to effectively communicate the brand's value proposition and positioning to target audiences
- evaluate the role of brand investment in creating and maintaining brand value and develop a comprehensive brand positioning statement to guide branding and marketing efforts
- implement ongoing brand guidelines and standards to ensure consistency in brand messaging and visual identity across all touchpoints
- identify and leverage emerging digital and social media trends to optimise promotional efforts and reach target audiences.
And grow your career
The demand for skilled marketers is on the rise. According to LinkedIn, marketing is one of the top skills to learn in 2023 to boost your career. Gain the essential leadership and management knowledge required to enhance your career in roles such as: Marketing Manager, Head of Marketing, Marketing Director, VP of Marketing, CMO, Digital Marketing Manager, Media Manager, Brand Manager, Business Development Manager, Market Research Analyst and more.
With a programme designed for you
This programme is ideal for busy working professionals looking for a new career path in digital marketing. Course content is aligned to the business and management skills sought by today’s employers and combined with specialised learning around audiences and competitive environments, how to effectively use marketing tools and channels and more. All of your studies are completely online and part-time, so you can balance your learning alongside work, family, and social commitments.
Programme Modules
Integrated Marketing Communication Strategy
Learn about effective integrated marketing communication (IMC) strategies for organisations. You’ll gain an overview of managing the marketing function, including:
- segmentation
- targeting, positioning
- customer decision-making
- market and environmental analysis
- marketing planning strategy.
£700.00
Brand Management
Gain an understanding of the role of a brand, its multiple components, both tangible and intangible, how these components interact and work together to create the target consumer’s desired relationship with the brand. You’ll explore the process of brand investment and how to articulate its values. You will also learn how to plan a unique value proposition and communicate brand differentiation. Finally, you will learn how to use brand elements and ongoing, actionable brand metrics.
£700.00
Marketing Analytics
£700.00
Business Strategy
Gain a perspective on organisations, both within and outside of the for-profit business world. You’ll apply learned strategic analysis and managerial thinking to organisations to make better decisions that improve the competitive position and provide value for its key stakeholders. Finally, you’ll explore the main theories, concepts, and models of strategic analysis and their role in management practice.
£700.00
Finance for Managers
Examine the key financial fundamentals necessary for managing an organisation's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed from a managerial perspective.
£700.00
Economics for Managers
Explore key economic concepts, theories, analytical techniques and the economic fundamentals. You will learn about the supply and demand model, the fundamental market model where trade-offs and choices are considered by comparing benefits and costs. Product and market structures are also analysed at the firm level, while macroeconomic issues of fiscal and monetary policy are explored at an aggregate level. Finally, you’ll gain an understanding of selected topics in international trade, financial markets, economic growth, and positive and negative externalities.
£700.00
Financial Accounting and Analysis
Many business decisions throughout every level of an organisation are based on the information found in the company’s financial statements. Explore how small and large process changes can increase organisational efficiency and profits through analysing financial statement information. Finally. you’ll examine how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.
£700.00
Leadership & Organisational Behaviour
Equip yourself with the skills and characteristics necessary to be an effective leader. You’ll learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You’ll also explore the relationship between contemporary leadership issues and classical leadership theory.
£700.00
Marketing Management
Explore the design and implementation of the best combination of marketing efforts to carry out an organisation's strategy in its target markets. You’ll develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
£700.00
Business Intelligence & Visualisation Tools
Business Intelligence (BI) uses historical data to better understand and thereby improve business performance, as well as create new strategic opportunities for growth. Part of this process is to display the results in graphical images for easier understanding.
Examine the technologies used to support organisational decision-making. You’ll develop an understanding of data organisation, and examine the BI processes and techniques used in transforming data into knowledge and value. Various functions and applications of business intelligence are described, including but not limited to reporting, online analytical processing, data visualisation and business process management.
£700.00
Research Methods for Business and Management
Develop your understanding of research in general and business. You'll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research. This course has an applied focus. You'll identify a feasible research topic through readings and assignments and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions are identified and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how to carry it out for optimal effectiveness in research. You will also study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also examine the ethical aspects of research and consultancy.
£700.00
Operations Management
Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.
£700.00
Next start and application due date
Apply by : 11 Jun 2024
Start on : 24 Jun 2024
View upcoming start dates
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