100% Online MBA with Marketing

• segmentation
• targeting, positioning
• customer decision-making
• market and environmental analysis
• marketing planning strategy.

Gain a detailed overview of managing marketing functions including segmentation, targeting, positioning, customer decision-making, and marketing planning. Get to know the role of advertising and other promotional tools in achieving marketing campaign goals based on clear objectives, market segmentation, and target marketing within defined time and cost parameters. Explore the development of a promotional programme, which requires an understanding of the marketing process, communication theories, marketing tools, consumer behaviour, and organisational structures. Learn how IMC programs are planned, developed, executed, and measured

Gain a perspective on organisations, both within and outside of the for-profit business world. You’ll apply learned strategic analysis and managerial thinking to organisations to make better decisions that improve the competitive position and provide value for its key stakeholders. Finally, you’ll explore the main theories, concepts, and models of strategic analysis and their role in management practice.

Examine the key financial fundamentals necessary for managing an organisation's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed from a managerial perspective.

Many business decisions throughout every level of an organisation are based on the information found in the company’s financial statements. Explore how small and large process changes can increase organisational efficiency and profits through analysing financial statement information. Finally. you’ll examine how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.

Equip yourself with the skills and characteristics necessary to be an effective leader. You’ll learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You’ll also explore the relationship between contemporary leadership issues and classical leadership theory.

Explore the design and implementation of the best combination of marketing efforts to carry out an organisation's strategy in its target markets. You’ll develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.

Business Intelligence (BI) uses historical data to better understand and thereby improve business performance, as well as create new strategic opportunities for growth. Part of this process is to display the results in graphical images for easier understanding. Examine the technologies used to support organisational decision-making. You’ll develop an understanding of data organisation, and examine the BI processes and techniques used in transforming data into knowledge and value. Various functions and applications of business intelligence are described, including but not limited to reporting, online analytical processing, data visualisation and business process management.

Develop your understanding of research in general and business. You'll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research. This course has an applied focus. You'll identify a feasible research topic through readings and assignments and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions are identified and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how to carry it out for optimal effectiveness in research. You will also study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also examine the ethical aspects of research and consultancy.

Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.