100% Online MSc Marketing Management
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- Total fees : £7,740
- Per 15-credit module fees : £645
Complete within 24 months
Why choose St Mary's University?
Why choose St Mary's University
Teaching excellence
Top 10 in UK for student experience (Sunday Times Good University Guide 2024)
Strong career outcomes
98% of graduates in employment, vocation or further study within 15 months of graduation (HESA 2023)
A quality learning experience
Top 5 in UK for teaching quality (Sunday Times Good University Guide 2024)
Fully flexible study
100% online part-time learning
Affordability
Pay your fees per module, as you go
Career path
14 industry-focused MBA degrees and 5 MSc Computer Science programmes
Drive impactful marketing strategies and shape organisational success with our 100% online MSc Marketing Management
St Mary’s 100% online MSc Marketing Management programme is designed for professionals seeking to enhance their strategic marketing expertise and gain a deeper understanding of market trends, consumer behaviour, and brand positioning. This flexible, part-time programme develops advanced skills in marketing strategy, innovation, and data-driven decision-making, preparing you for leadership roles in a competitive and evolving business environment.
Throughout the programme, you will engage with topics such as global marketing strategies, digital transformation, and emerging consumer insights. A strong analytical focus ensures that you develop the ability to evaluate marketing effectiveness and drive organisational success through evidence-based decision-making.
The MSc Marketing Management places significant emphasis on research, with a 60-credit component covering Research Methods, Research Project Proposal, and a final Research Project. These research modules enable you to critically assess industry trends, apply theoretical models to practical marketing challenges, and contribute valuable insights to the field.
Throughout the programme, you will engage with topics such as global marketing strategies, digital transformation, and emerging consumer insights. A strong analytical focus ensures that you develop the ability to evaluate marketing effectiveness and drive organisational success through evidence-based decision-making.
The MSc Marketing Management places significant emphasis on research, with a 60-credit component covering Research Methods, Research Project Proposal, and a final Research Project. These research modules enable you to critically assess industry trends, apply theoretical models to practical marketing challenges, and contribute valuable insights to the field.
You’ll develop your capacity to
- Excel as a modern marketing manager with the expertise needed to navigate complex challenges and drive success in diverse organisational environments
- Apply marketing knowledge and skills effectively in professional contexts, and develop strategies and outcomes with impact
- Evaluate marketing practices and create innovative solutions to complex challenges using critical thinking and analytical skills
- Apply strategic decision-making skills to address unforeseen problems with confidence and adaptability in a fast-changing business landscape
- Understand and apply responsible marketing principles, fostering ethical leadership and positioning yourself as a thoughtful, forward-looking leader in the marketing function.
And grow your career
Marketing management is an exciting and rapidly evolving field, with professionals skilled in strategic thinking and customer engagement in high demand across global business. This programme will equip you with the expertise to excel in roles such as marketing manager, brand strategist, digital marketing specialist, product manager, and more.
The programme prepares you to tackle complex organisational challenges with advanced skills in marketing analysis, strategic decision-making, and responsible leadership. You will learn to craft innovative strategies, analyse market trends, and implement effective campaigns that drive brand success, positioning yourself as a leader in today’s competitive business marketplace.
The programme prepares you to tackle complex organisational challenges with advanced skills in marketing analysis, strategic decision-making, and responsible leadership. You will learn to craft innovative strategies, analyse market trends, and implement effective campaigns that drive brand success, positioning yourself as a leader in today’s competitive business marketplace.
With a programme designed for you
St Mary’s 100% online MSc Marketing Management is designed for working professionals looking to elevate their careers and thrive in marketing. This flexible programme allows you to balance your studies with key commitments, such as work, family, and personal priorities.
Gain advanced skills in strategic marketing, brand management, and consumer behaviour, while minimising disruption to your daily life. Empower yourself with the expertise to craft data-driven strategies, analyse market trends, and lead impactful campaigns, equipping you to achieve your career aspirations and excel in today’s competitive global marketing landscape.
Gain advanced skills in strategic marketing, brand management, and consumer behaviour, while minimising disruption to your daily life. Empower yourself with the expertise to craft data-driven strategies, analyse market trends, and lead impactful campaigns, equipping you to achieve your career aspirations and excel in today’s competitive global marketing landscape.
Programme Modules
Business Strategy
Master the principles of strategic management and learn how to position organisations for long-term success. You’ll cover strategic analysis, competitive advantage, and decision-making frameworks. You’ll explore case studies to understand how organisations navigate dynamic environments and create value for stakeholders. The skills gained will enable you to think critically and lead strategic initiatives across diverse sectors.
£645
Research Project Proposal
Create a detailed research proposal that forms the foundation for your dissertation. You will be guided through the process of selecting research topics, designing research methodologies, and planning your data analysis. Additionally, you will prepare an ethics application and receive constructive feedback to refine and strengthen the scope and feasibility of your proposed research project.
£645
Digital Marketing Strategy
Gain a deep understanding of the internet marketplace and master essential digital marketing skills to enhance a firm’s online presence. You’ll build expertise in A/B testing, conversion rate optimisation, keyword research, and learn to create impactful marketing strategies. You’ll practice these concepts hands-on, equipping yourself to execute daily digital marketing tasks with confidence and drive measurable results.
£645
Finance for Managers
Examine the critical financial fundamentals necessary for managing an organisation's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed in detail from a managerial perspective.
£645
Research Methods for Business and Management
Build a solid foundation in research design and methodology, essential for addressing complex business challenges. You’ll identify research questions, conducting literature reviews, and selecting appropriate data collection and analysis techniques. You’ll explore both academic and consultancy research approaches, with an emphasis on ethical practices and critical evaluation.
£645
Organisational Change & Development
Learn strategies for driving and managing change in organisations to enhance effectiveness. This module focuses on planning and leading change, overcoming resistance, and fostering a culture that supports innovation and adaptation. Topics include models of change, corporate culture transformation, and strategy execution. Through case studies and practical exercises, you’ll develop the skills to navigate the human aspects of organisational change and become a confident change leader.
£645
Integrated Marketing Communication Strategy
Develop your expertise in integrated marketing communication strategies and learn to manage key aspects of the marketing function, including segmentation, targeting, positioning, and strategic planning. Explore how advertising and promotional tools drive effective campaigns through clear objectives, market segmentation, and efficient resource use.
You’ll gain a deep understanding of the marketing process, communication theories, and tools while analysing consumer behaviour and organisational structures. Gain practical insights into planning, developing, executing, and measuring integrated marketing communications programmes, equipping you to create impactful, cohesive campaigns that align with organisational goals and market demands.
You’ll gain a deep understanding of the marketing process, communication theories, and tools while analysing consumer behaviour and organisational structures. Gain practical insights into planning, developing, executing, and measuring integrated marketing communications programmes, equipping you to create impactful, cohesive campaigns that align with organisational goals and market demands.
£645
Research Project
Apply advanced research methodologies to conduct a thorough, in-depth study in your chosen area. You will critically review existing literature, gather and analyse relevant data, and present your findings, contributing to the field of professional practice. Throughout the project, you will demonstrate strong analytical, evaluative, and reflective skills, showcasing your ability to address complex, real-world problems with evidence-based solutions.
£1,290
Operations Management
Gain a comprehensive understanding of the principles and practices of operations management, critical for success in any organisation. You’ll delve into key areas such as process and capacity planning, quality management, and supply chain optimisation. You’ll learn how effective operations strategies drive organisational efficiency and competitiveness, equipping you with the skills to address complex operational challenges.
£645
Marketing Management
Develop your understanding of how organisations create and deliver value to their customers and stakeholders through effective marketing strategies. You’ll examine key concepts such as segmentation, targeting, branding, pricing, distribution, and promotion. You’ll learn to analyse market opportunities and apply strategic marketing tools to make informed decisions. By exploring real-world scenarios, you will gain practical skills in designing and implementing marketing plans that align with an organisation's objectives and meet the needs of target markets.
£645
Business Intelligence & Visualisation Tools
Explore the processes of transforming raw data into actionable business insights through advanced tools and techniques. You will explore business intelligence concepts, focusing on reporting, data visualisation, and decision-making frameworks. You’ll learn to use technology to analyse historical data, identify trends, and improve organisational performance. Additionally, practical assignments will help you master BI applications and their role in strategic growth.
£645
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